LinguoLab

How it works

• Selected experienced community members translate and proofread game text.
• Participants focus on language quality, game context, and local player slang.
• Work is reviewed to keep consistency and release quality high.
• Contributors receive in-game rewards and recognition as the program grows.

Program principles

• Language priority is based on community demand and player base size.
• Open calls are announced when translator slots are available.
• The goal is to make Bullet Echo more accessible through community collaboration.

Data-Driven Decision

The decision to launch LinguoLab with Polish was driven by Amplitude analysis: player base data and revenue signals showed a clear opportunity in the Polish market. This data-first approach ensures each new language has measurable potential before investment.

Regional Growth Strategy

Beyond translation, the Polish launch expanded into a regional growth strategy: pushed for Polish memes in social media content (both international and local formats), and initiated a custom liveops milestone event set in Poland featuring Witcher references. This cultural localization approach complemented the language effort.

Results

The Witcher-themed liveops event outperformed previous milestone events in revenue. The combined strategy — language localization, culturally relevant social content, and region-specific liveops — helped with both retention and acquisition of Polish players.

Scalability

LinguoLab is designed as a repeatable template: identify demand signals in analytics → recruit community translators → launch language → support with regional content. Future language expansions follow the same playbook, with language priority driven by player base size and community demand.